Putting Your Home on the Market Soon? Here's How to Appeal to Millennial Buyers

by Erin Fernschild 01/05/2020

Image by Free-Photos from Pixabay

If you've recently made the decision to put your home on the market in the near future, you're probably already aware that the Millennial generation has a reputation for being a bit different from their counterparts of the past. For instance, you may have heard that this generation is putting off home ownership longer than any of their predecessors and that they've got quirky requirements such as walkable urban locations. Although you can't help where your home is situated, there are other things you can do to make your home more attractive to Millennials. Here's what you can do:

Create a Low Maintenance Yard

Although many Millennials have discovered the joy of gardening, their efforts are going more to growing at least some of their own food rather than maintaining a fussy ornamental landscape. Vast lawns don't appeal to them, and neither do high-maintenance trees and shrubbery. Consider replacing much of your lawn with a low-maintenance rock garden and eliminating any feature that requires significant time and attention.

Create an Appealing Online Presence

Millennial Buyers are far more likely to decide to view specific properties as the result of gaining a favorable impression of them online than seeing them listed in a newspaper or in a real estate agent's brochure. You'll need professional quality photographs to show off your home in its best light online, but don't stop there -- Millennials want to see videos as well. 

Create a Home Office 

A designated home office is another feature that won't fail to appeal to Millennial buyers. Many of them spend at least part of their time working from home, so if you don't already have a designated home office, consider converting one of the bedrooms to one. Choose a room with plenty of natural lighting if possible. 

Create Energy Efficiency

Eco-conscious Millennials appreciate energy efficiency because it's compatible with their principles, but because their idealism is tempered with a pragmatic side, they also appreciate the cost-savings involved with energy efficient features. Consider having solar panels, on-demand hot water heaters, or other green features installed. 

Create a Smart Home

As the first generation completely raised in the digital age, many Millennials consider smart home technology to be more of a necessity than a luxury. Temperature modulation, security, and lighting are three of the most common in-home smart technologies, but they can also be used to water the lawn and garden area, activate laundry machines, and put cleaning robots to work. 

It's also a good idea to be prepared to speak at some length with Millennials come to see your home about the quality and availability of WiFi service. Remembering that their generation may have different needs and preferences than you will help ensure smooth sailing after you put your home on the market. 

About the Author
Author

Erin Fernschild

With an undergraduate degree in International Marketing from William Paterson University and a wealth of business experience, Erin brings a unique set of knowledge and skills to both buyers and sellers. From helping buyers purchase their perfect home to maximizing a seller’s return, Erin combines drive, creativity, and attention to detail to ensure that each transaction is a success.

In 2016, Erin obtained her real estate license and joined the RealtyQuest team at Kinard Realty Group. Prior to joining Kinard Realty Group, Erin enjoyed a successful career in finance at powerhouse companies including Deutsche Bank, Bear Stearns, and Credit Suisse. In a variety of sales and marketing roles at those companies, she handled a broad range of responsibilities, including business development, new product development, product implementation, and product marketing.

She is a great listener and communicator and knows how to tailor each transaction with the least amount of difficulties to fully meet her clients’ needs. She is a natural people person who will work tirelessly on your behalf.

A New York City transplant, Erin loves everything about Fairfield and New Haven County. She is warm and energetic, and her enthusiasm for these areas is contagious. Erin is also very active in the Stratford Community, serving as a volunteer for St. James School Stratford-CT, member of the Lordship Improvement Association, and parishioner at Our Lady of Peace, Lordship-CT.

When not working on real estate, Erin loves spending time with her husband and two young children and enjoys skiing, running, boating, Barre classes, restaurants, and friends.

Her friendly style, tenacity, and technological abilities provide her clients with a competitive edge in challenging markets.